My Process

User-Centred Design Approach

An iterative process that involves getting insights from the humans who will actually use the product — revisiting steps as understanding deepens.

The Method

Six-Step Process

01

Define

Define business goals, user needs, project requirements, and success metrics through stakeholder alignment.

02

Collect

Gather information through user interviews, surveys, competitive analysis, content audits, and heuristic evaluations.

03

Brainstorm

Ideate through design thinking workshops, sketching sessions, user story creation, and concept exploration.

04

Develop

Create solutions through wireframing, interactive prototyping, visual design, design systems, and dev-ready specs.

05

Present

Share through stakeholder reviews, usability testing, A/B experiments, and collaborative iteration sessions.

06

Improve

Refine through data analysis, user feedback synthesis, iteration cycles, and continuous optimization on metrics.

Strategy

UX Strategy Toolkit

Stakeholder Interviews

Deep-dive sessions to align on goals, constraints, and success criteria

User Interviews & Surveys

Qualitative and quantitative methods to understand user needs

Persona Creation

Data-driven archetypes guiding design decisions throughout

Competitive Analysis

Systematic benchmarking to identify opportunities

Heuristic Analysis

Expert evaluation against usability principles

Content & Data Audit

Review of content, data flows, and information architecture

User Stories & Prioritization

Creating and ranking stories for sprint planning

Research Ideation & Sketching

Rapid concept exploration through collaborative ideation

Capabilities

UX Skills

🎯

Project Planning

Business goals, user needs, strategies & metrics

🔬

User Research

Quant & qual techniques for needs and behaviours

📊

Data Analysis

Data-driven strategies and behaviour validation

🗺️

Service Design

Touchpoint assessment and experience improvement

📐

User Flow Diagrams

Process mapping and journey experiences

⚙️

Wireframe / Prototype

Low to high-fidelity interactive prototypes

🧪

Usability Testing

Testing and stakeholder findings presentation

🧩

Design Systems

Icons, typography, style guides & components

Toolbox

Tools & Technologies

Figma Figma AI XdAdobe XD Sketch AxAxure RP Miro Miro AI Stitch Gemini AI Plugins Framer AiAdobe Illustrator PsAdobe Photoshop Hotjar Google Analytics Optimizely ChatGPT Midjourney Jira Confluence Smaply