I am Lalit Choudhary

UX Product Designer

Product designer –experienced with UX, UI & Visual design. A versatile User Experience Designer and Usability Consultant with 15+ years of experience.

I produce elegant solutions with a human-centered design approach, to help people make better products, services and all other kinds of experiences.

About me

Hello! My Name is Lalit Choudhary. I am a UX Designer and helping startup and companies to launch delightful new products. I work across interactive walkthrough prototyping to design products that are incredibly easy and delightful to use.


I am fascinated by the way technologies are changing the world and believe that design is a key differentiator to a company's success. My approach to design is very scientific. I start by understanding the context, then phrase hypotheses and finally experiment to build the right solution.


I love to chat with people about their projects. Send me an email at choudhary.lalit@gmail.com

Experience

I specialize in all UX disciplines and help companies define the experience of products and services that meet user goals and business objectives. I create Useful, Usable, Desirable, Findable, and Credible Visual Designs for websites, web/mobile/iPad applications. Easily identify design problems and derive appropriate solutions.

UX Manager
raksan Consulting Pvt. Ltd | Hyderabad, Telengana, India
  • Working on high end rich responsive web and mobile apps for medical domain, e-commerce and enterprise applications.
  • Hands-on in UX and visual design for Web/Mobile Applications.
  • Working on a strategic level defining long-term vision of product goals.
  • Defining framework and UI guidelines for consistent UI across products/platforms.
  • Interacting with the business, technology and Product team to ideate the product features and experience.

May 2016 — Till Now

Technical Architect User Experience
HCL Technologies Ltd. | Noida, UP, India
  • Responsible for all UX related activities like RFP, Estimation, Project Planning, Information Architecture, User Research, Contextual Inquiry, Wireframe & Prototype Creation, Client Interaction, Client Requirement gatherings, Client UX presentation, Creating personas, Creating Scenarios and User Stories.

March 2015 Till Dec 2015

UX Manager
Grey Orange India Pvt. Ltd. | Gurgaon, Haryana, India

Nov. 2014 - Feb. 2015

UI/UX Manager
HeadHonchos.com (A part of ABC Consultants) | New Delhi, India

Dec. 2010 - Oct. 2014

UX Designer
Lime Labs India Pvt. Ltd. | Noida, UP, India

March 2009 - Dec. 2010

Senior Website Designer/HTML Team Lead
Infopro India Pvt. Ltd. | Noida, UP, India

Feb. 2007 - Feb. 2009

Team Lead Web Design
Vondra Technology Pvt. Ltd. | New Delhi, India

Feb. 2006 - Feb. 2007

Webmaster/Web Designer
Planman Consulting (IIPM) | New Delhi, India

Dec. 2004 - Feb. 2006

Web Designer / SEO Executive
Olive E-Business Pvt. Ltd. | New Delhi, India

May 2001 – Nov.2004



Education


BCA (Bachelor of Computer Application)

BCA from Chhatrapati Shahu Ji Maharaj University

June 2001

I.Sc - Intermediate in Science

BIEC, Patna

June 1996

Certifications


Certified Usability Analyst (CUA)

Human Factors International

Feb 2018

Core Training Programme in User Experience Design for Web and Mobile

Design Incubator

Sep. 2014

User-Cantered Analysis and Conceptual Design

Human Factors International

May 2009

"O Level"

DOEACC

2007

Certificate in Computing (CIC)

IGNOU

2002

Advanced Diploma In Multimedia (ADIM)

Arena Multimedia

1999

Diploma in Software Management (DISM)

Aptech Computer Education

1997

My Process


The User-Centred Design Approach

User-centred design is a process or set of tools used to design a service which focuses on what users need at the very beginning and continues throughout development until product launch.

The UCD is an iterative process that involves getting insights throughout the process from the humans that will actually use the product. Additionally, you will revisit various steps in the process as your ideas evolve, as you develop a deeper understanding of the problem and as you continue to gather insights from your market and your stakeholders.

The Six step process

  • DEFINE the requirements
  • COLLECT Information
  • BRAINSTORM and analyze ideas
  • DEVELOP Solutions
  • PRESENT ideas and get feedback
  • IMPROVE the design


As a UX practitioner, I always associated user goals as the core aspect of UX design because they form the essence of user experience and user-centered design approach. Yes, if you want a terrific UX, then you must take users’ needs at priority. According to the user-centered design methodology, design should cater to the end-goal set for audience and focus on the impact it has on the audience’s behavior. The approach is more intuitive and recognizes patterns that help to give desirable solutions, all within natural contexts.


My UX Strategy


  • Stakeholder Interviews
  • Stakeholder Meetings
  • User Interviews
  • User Surveys
  • Persona Creation
  • Content Audit
  • Heuristic Analysis
  • Competitive Analysis
  • User Research Ideation/Brainstorming Sketching
  • User Stories Creation and Prioritization

Projects

  • Web Application
  • Mobile Application
  • Wireframe
  • Brand Guidelines
  • Business Architecture

Contact me

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