A product designer who thrives at the intersection of business complexity and user simplicity — 18+ years turning enterprise challenges into delightful digital products.
I'm Lalit Choudhary — a UX Designer passionate about helping startups and enterprises ship delightful products. I work across interactive prototyping, design systems, and AI-augmented workflows to create products that are intuitive to use.
With 18+ years spanning Enterprise Data Protection, InsurTech, Aviation Analytics, Marine Insurance Analytics, Private Equity Mergers & Acquisitions (PEMA) and Banking Fintech, I specialize in architecting user-centered, data-driven design solutions for complex digital landscapes.
Currently serving as Senior Lead & UX Manager at Xoriant, I lead end-to-end UX transformation of high-stakes digital banking and insurance ecosystems — bridging stakeholder vision with engineering execution.
My approach blends deep stakeholder alignment, data-driven research, and AI-augmented workflows using ChatGPT, Figma AI, Miro AI, and Midjourney to accelerate ideation and prototyping.
Redesigning complex core banking & insurance into scalable, intuitive digital platforms
Optimizing claims processing and policy management — reducing friction by 40-60%
Leveraging AI tools for research synthesis, rapid prototyping & pattern analysis
Integrating user-centric design with business objectives to drive measurable growth
A trajectory of growth across design, leadership, and enterprise transformation.
Chhatrapati Shahu Ji Maharaj University
1998 — 2001Human Factors International
February 2018Design Incubator
September 2014Human Factors International
May 2009Arena Multimedia
1997 — 1999Aptech Computer Education
1996 — 1997Explore 9 detailed case studies with ROI metrics.