FieldRepo Application

A complete design of inhouse application, focusing on latest design trends with great user experience.


'Fieldrepo'​ is a leading Field-Force management SaaS product for Medical and Pharma Representatives. It improves efficiency, accountability and monitoring parameters which result in improved revenue realization for your firm. It is a part of the 'Fieldeagles'

FieldRepo has been ideated, engineered and built ground up by Pharma Industry Stalwarts, Domain experts and SaaS engineers.


App will work on Web and tablet(Hybrid). Tablet apps being the face and enticer to the various users. Web browser on laptops being the engine doing the crunching. February 2018, Fieldrepo launched.

Research & Analysis

User research focuses on understanding user behaviors, needs and motivations through Expert Review, Field Studies, User Personas, observation techniques, task analysis, and other feedback methodologies.

User scenarios

As MR wants to delivering high levels of customer service and achieving successful sales results and to maintain a comprehensive understanding of the pharmaceutical industry with ability to quick cultivate the relationship which are very difficult to access and influential decision makers. MR wants to track a schedule to keep appointments on time and information pertaining to those appointments in order.

User Want this features from Application
  • Inventory Management
  • Tour Planning
  • MIS Summaries
  • Scheduling Appointments
  • Product Management
  • Relationships Management
  • Expenses & Reports
  • e-Detailing
  • Localization
  • Multi-Device

With common scenario’s in place, we were able to define detailed personas, using their vast data pool. The personas looked something like this:

Persona 1 Persona 2 Persona 3
Name & Job Mr. Jitender Reddy Babul Thallapally Suresh Nayak
Age group 25-30 years 30-45 Years 45-55 Years
Motivation and influenced by - Handling the pressure in productivity meeting
- Patience
- Strong interpersonal and communication skills
- Organisational skills
- Speed
- Writing reports and literature
- Scheduling appointment with Doctors, Patients, Pharmacies)
- Engaging Rep’s to all the departments
- Monitoring the effect of medicines on the patient by all members of the health care team
- Management of the approved medicine list or hospital formulary
- Adverse drug event reporting and implementation of safe medication practice
- Having direct Field Sales Rep’s and connections)
- Providing value added sellers, manufacture agents, brokers and tele-marketers)
- Visibility in e-market places, internet sites, inbound tele sales
Pain points area - Scheduling Management
- Ability to memorize vast amount of medical terminology
- Network and focusing on sales call
- Less awareness in digital devices or technology
- Ongoing drug use review
- Improve the identified the statements
- Sticking to dedicated pharmaceutical Brand or Product in order to improve the hospital growth
- Enlisting highly valued doctors
- Lots of paper works
- Develop and implement strategies for increasing sales and profits
- Monitoring as well reporting on competitive activity
- Represent the company’s business standards
Way to product

Recommended by company

Recommended by company

Recommended by company

Digital literacy

Laptops, IPad or Tablets, Smart Phones, IOS, Android and Windows

Laptops, IPad or Tablets, Smart Phones, IOS, Android and Windows

Laptops, IPad or Tablets, Smart Phones, IOS, Android and Windows


  • Contributing a better quality to life of customers
  • Growth in goodwill
  • Increase company’s market shares
  • Increase visibility and awareness of company’s pharmaceutical products.
  • Create an environment that promotes high quality patient care.
  • Promote clinical excellence in patient care and professional nursing practice through the encouragement
  • Promotion and support of professional development and engagement.
  • Develop specialities and services
  • Improve outcomes, create more satisfied patients and better value

Wireframing & Prototyping

With the proper planning, we were able to confidently move into creating wireframes for the app. We took the decision to focus more on the functionality and structure of the app, opting for low-fidelity wireframes with very little detail. Ultimately, we could add design elements in later, what was important for our users, was that the product (above all) was clear and simple.

Fieldrepo low-fidelity wireframes
User testing

We tested our application with real user to use this application. To review how well it functions from a nonbiased and unfamiliar perspective. We recruit some real user like medical representative and senior manager from medical pharma domain and focused groups that are willing to explore different features and functionalities.

  1. Log in with credential
  2. Explore the Application
  3. Create Tour plan
  4. Start Tour plan
  5. Add/Edit/Delete Appointments
Fieldrepo Application Dashboard
Business Architecture Diagram
FieldRepo Business Architecture Diagram
MindMap Diagram
FieldRepo MindMap Diagram
Date March, 2018
Type ipad Application


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